Katherine Power is a Partner at Greycroft where she invests at the Pre-Seed, Seed, Series A, and late stages across sectors including consumer brands, science-driven brands, scientific innovation, clean beauty, AI-powered product placement, lifestyle, beauty, e-commerce, and wine. She focuses on companies in Los Angeles, the Greater Los Angeles Area, the West Coast, and across the United States. She serves on the boards of MERIT Beauty (Founder & Chairman), Versed (Founder & Chairman), and Avaline LTD (Co-Founder, Board of Directors), and has invested in companies like Amicole, Mother Science, Seed Health, Arey Grey, and Rembrand. Before Greycroft, she was Operating Partner at Sonoma Brands; Advisor to Baby2Baby and HelloGiggles.com (acquired by Time Inc.); Co-Founder & Executive Chairman at Clique Brands (Who What Wear); and West Coast Editor at Elle Magazine and Ellegirl Magazine. She resides in West Hollywood, California.
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